Garcia & Hornberger
general positioning, web content
Garcia & Hornberger LLP (G&H) was an intellectual property law firm in Austin, Texas. The partners of G&H approached me about helping them develop a Web site and corporate messaging for their young firm. Working alongside the site’s graphic designer, I arrived at an unexpected solution: sailing. Much like matters of intellectual property, sailing is competitive and highly technical. Combined with striking imagery, my copy helped to communicate that, like its clients, G&H was an innovative and forward-thinking firm.